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This post lacks pictures. I’ll get them up soon… I hope =)
So, I was thinking about how to get this assignment done and have it not revolve a handheld electronic product. I wanted something mundane for me to sprinkle excitement upon. I wanted something different. I chose… street lamps.
Visceral Design
Classic lamp post design made up of an iron stand with an encased bulb. Why is this visceral you might ask? To me, it has the timeless feel to it. It is a light bulb of the past, one that could not have been born of our age, of our concrete jungle. Compare this with the common ones you see on the streets: Tall, drooping, plain and boring. You get the idea.
Behavioral: Doesn’t seem like such a great functional lamp if the only bulb in it blows…
Reflective: Nothing special in the design about this street lamp. Like I said, “iron stand with an encased bulb”.
Behavioral Design
This one we find opposite the Ministry of Information, Communication and the Arts to me, has the “whole package”. It has multiple lamps, which will make it serve its function well to brighten the surroundings. It’s design is intricate, right down to its little details. This lamp post design to me, has the look-and-feel and is also functional.
Visceral: It’s actually similar to the Visceral Design above in terms of its “timeless” quality. But I would classify it more as Behavioral Design because of the multiple bulbs which caters for cases where one of the bulb blows…
Reflective: Nothing special again, really doesn’t make me contemplate about it.
Reflective Design
These white columns standing between the Singapore River bank and the new mall, CentralĀ© are really street lights. It’s not the conventional type where you get a bulb in a glass jar. This one is more like putting an entire florescent tube in a glass tube. To me, it feels more like some classy ornament that should be in bungalows and semi-detacheds. Transplanting such an idea here gives the street a feel of sophistication, like I’ve just been transported to some art spot.
Visceral: It’s nothing like a conventional street lamp.
Behavioral: It has a great feel to it, since it looks classy and posh. Yet it doesn’t look all that functional about it…


